What we rate our film as

Our Production

We have decided that our film would have a 12 certificate. This is because we are using some violence and we are also debating whether to have any blood and gore visible. Another reason why we think we should give our film a 12 age rating is that we are not planning on using any drugs in our short film. We have also decided that we wont be using any nudity in our production or any sexual activity. After we decided all of this we looked at the BBFC and compared our results to that of the BBFC. It became clear that the 12 certificate would be the correct age for our production.

Audience classification and Regulatory bodies

Audience Classification

The NRS Social Grade

Here is a link to How we are applying it to our audience.
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers, but are now used by many other organisations for wider applications and have become a standard for market research.

The classifications are based on the occupation of the head of the household.
Grade Social class Chief income earner's occupation

• A Upper middle class Higher managerial, administrative or professional.
• B Middle class Intermediate managerial, administrative or professional.
• C1 Lower middle class Supervisory or clerical and junior managerial, administrative or professional.
• C2 Skilled working class Skilled manual workers.
• D Working class Semi and unskilled manual workers.
• E Those at the lowest levels of subsistence Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income.

The ACORN system

ACORN (Acronym for A Classification of Residential Neighborhoods) is a geodemographic information system categorizing all United Kingdom postcodes into various types based upon census data and other information such as lifestyle surveys.

Here are the catorgies that the ACORN system use in desending order.

• Wealthy Achievers
• Urban Prosperity
• Comfortably Off
• Moderate Means
• Hard Pressed

Everyone in the united kingdom is under one of this Catorgies. This is then used by the media to target specific people that they which to use for there product.




BBFC (British Board of Film Classification)


The BBFC is a non governmental orgainisation funded by the film industry and is responsible for the classification of films in the united kingdom. It was founded in 1912 and gives people a perspective on what the film is like and what it includes. A classification is basically a guideline for parents so they can see what the film or game entails. Cinema's use these certificates so that children who are under the age of the certificate wont be viewing things that they should not see.



For a film to have the correct certificate applied to it they have to pass through a few processes. The film is first view by a group of examiners who analyse sections of the film and then give them the age rating that suits that section best. The producers of the film then have a chance to change certain parts of the film to achieve the ceftificate that they wont. If they do not decide to change certain sections of the film then consequently the age certificate will be higher.


A film with a 12 certificate is classed as a 12 if it contains infrequent drugs, infrequent use of strong language, brief nudity, discreet sexual activity, and moderate violence. An example could be The Dark Knight this is because it contains some violence.

A film with an 18 certificate is classified as an 18 if it contains very strong violence, A major extent of drug abuse, Very strong language and sex scenes. An example of a film with an 18 certificate would be any of the Saw films. This is because they contain very strong violence and a strong use of blood and gore.

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The Effects Model

Effects models

The hypodermic needle model

The intended message is directly received and wholly accepted by the receiver. Just think of it as a big needle full of the product and it directly injected into your head.

Two-step flow

The people with most access to media, and highest media literacy explain and diffuse the content to others. This is a modern version of the hypodermic needle model.
Uses and gratifications

People are not helpless victims of mass media, but use the media to get specific gratifications. Some people are worried that the media is gaining to much power over people.

Reception theory

The meaning of a "text" is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences.


Obstinate audience theory

This theory assumes that there is a transactional communication between the audience and the media. The audience actively selects what messages to pay attention to. The Zimmerman-Bauer study found that the audience also participates in the communication by influencing the message.

What is a short film?

The term short film orginated in the 1910's which was also the early period of cinema. The is used differently in he continents of the world.

North America classes a short film being between 20-40 minutes long, but in europe the definition is used if the film is longer than 1 minute but shorter than 15 minutes.
http://en.wikipedia.org/wiki/Short_film


The North American definition also tends to focus much more on character whereas the European forms tend to depend much more on visual drama and plot twists. In this way, the North American form can be understood to be a derivation of the feature film form, usually acting as a platform for aspirant Hollywood directors. Elsewhere, short films tend to work as showcases for cinematographers and commercial directors. When the majority of feature films began to be made in much longer-running editions. A typical film program came to be expected to include a feature preceded by one or more short subjects. Short subjects could be live action or animated.

Comedy was particularly utilized, and well-known comedians such as Laurel and Hardy, Charlie Chaplin, Buster Keaton and others are known for their short films as well as their features.

Very short films are sometimes considered as a category of their own. They are the film equivalent of microfiction, like the 60 Word Story. People usually think of short films as being animation rather than reality.

The International Festival of Very Shorts is a festival based in Paris which shows only films less than three minutes long.

Filminute, the international one-minute film festival, has presented and promoted a collection of one-minute films across multiple media since September 2006.

Pitch Finally uploaded.

Pitch by Ben, Conor, Jamie from Ben Goulder on Vimeo.

Here is our first pitch that shows what we plan to do for this part of the task. We are planning to create a film using found footage and the subsidiary tasks we are doing is the poster and the magazine review.

Pitch filmed

We have now filmed our pitch and it is now ready to be uploaded to our blogs. It should be on very soon. We have learned from this that we need to plan ahead alot more and not just make up a pitch on the spot.

Today's plan.

Today thursday the 18th November me and my group are going to redo our pitch because the first time we failed to complete it with any success. We are also going to decide on our final storyline and produce a storyboard of our short film with found footage. The final task we are going to try and complete the research into good and bad points of found fottage.

Our pitch

We had to pitch our ideas to the group and infront of a camera. We werent prepared for it and as we started to make our pitch it fell apart. Because of this we have not got our pitch on video so here is the powerpoint that I was going to use for my part of our groups pitch.

Animatic

This is the animatic I created for the music video that I chose as my favorite. The animatic is for the music video The pretender by The Foo Fighters. Even though we are creating a short film and not a music video we are showing this kind of technique because we will use this technique to create our storyboard.

Foo fighters the pretender Animatic from Ben Goulder on Vimeo.

Initial Ideas

Our idea is to create a film. This is because this is the area that we felt most confident in. We then decided that instead of making a normal film we will create a film using live footage. Our idea was that we would have all the footage filmed from a hand held camera and then have a person playing it back on that camera that they have found. The basic storyline we have decided on so far is that we would have a group of teenagers in a car driving down a secluded road in pitch darkness. The road would be lit by the cars head lights and rear lights. Some object would appear in the road and the car would screech to a halt. The rear view mirror would show a figure being faintly lit by the brake lights and then disappear when the driver releases the brake. Some other events would happen and the camera would be knocked to the ground filming the last piece of footage of the terrible event that is unfolding.

We are yet to decide on the all of the events but our storyboard will show the complete story.

The target I set myself

Level 3 36–47 marks

There is evidence of proficiency in the creative use of many of the following technical skills:

holding a shot steady, where appropriate;

framing a shot, including and excluding elements as appropriate;

using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;

editing so that meaning is apparent to the viewer;

using varied shot transitions and other effects selectively and appropriately for the task set;

using sound with images and editing appropriately for the task set;
• using titles appropriately.

Im aiming for a level three for my practical work. I think this because the targets are as high as I believe my capibilities will allow me to get.

Targets

Level 2 24–35 marks

- There is evidence of a basic level of ability in the creative use of some of the following technical skills:

- Holding a shot steady, where appropriate;

- Framing a shot, including and excluding elements as appropriate;

- Using a variety of shot distances as appropriate;

- Shooting material appropriate to the task set;

- Selecting mise-en-scène including colour, figure, lighting, objects and setting;

- Editing so that meaning is apparent to the viewer;

- Using varied shot transitions and other effects selectively and appropriately for the task set;

- Using sound with images and editing appropriately for the task set;

- Using titles appropriately.
60

Level 3 36–47 marks

There is evidence of proficiency in the creative use of many of the following technical skills:

- Holding a shot steady, where appropriate;

- Framing a shot, including and excluding elements as appropriate;

- Using a variety of shot distances as appropriate;

- Shooting material appropriate to the task set;

- Selecting mise-en-scène including colour, figure, lighting, objects and setting;

- Editing so that meaning is apparent to the viewer;

- Using varied shot transitions and other effects selectively and appropriately for the task set;

- Using sound with images and editing appropriately for the task set;

- Using titles appropriately.

I am going to aim to tick most of these points in my Task to achieve what I feel I can.

Our task

10. A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the following three options:
 a poster for the film;
 a radio trailer for the film;
 a film magazine review page featuring the film.

The reason we have chosen this task is because we feel that film is our strongest field of work, and making a live action film is something that we have all wanted to do. The two subsidiary tasks that we have decided to do is the poster for out film and a film magazine review page featuring the film. We did not chose to do the radio trailer for the film because we didn't feel confident enough to take on this task as we didn't have any experience of how to create a radio broadcast.

My music video

Here is my favourite music video of all time:

Foo Fighters - The Pretender from bas tian on Vimeo.

My favorite music video of all time

My favorite music video of all time is "The pretender" by a the American alternative rock band the "Foo Fighters" The music video shows the band performing the song in an airplane hangar with many strip lights on the ceiling. Behind the band is a large red screen, which is thick and solid. The band is then faced by what appears to be a riot police officer, who stands behind a black line on the floor. He has the number 21 on his bullet-proof vest. As the song progresses, he is joined by more riot police officers, and a panning shot shows us that to his left, the numbers on the officers' vests descend all the way to "05". Assuming that there are the same number of officers on the man's right side, it can be gathered that there are 41 officers overall. As the quieter bridge begins, the video slows down as the officers charge at the band. Just as the band repeats the song's louder chorus, the screen suddenly explodes and a red liquid pours from the red screen overwhelming the police officers. The band is effected much less and they are seen holding there ground. At the end of the song Dave Grohl is seen smashing his guitar on the ground as the song then ends.

The reason why this is my favorite music video has three main points that I like. The first is that I enjoy listening to the song and it is one of my favorite songs. The second and third reasons are that it is very unique and it surprised me because it has no storyline and the events that happen are very random EG: There are 41+ riot patrol officers that line up and attempt to take out a band of 4 members. Another example is the Solid red wall behind the band the first time I viewed this music video I did not expect it to explode like that.